We believe that adult smokers interested in switching from cigarettes should be offered high-quality alternatives that satisfy them because satisfaction is a key component to supporting their switch to vapour. Our approach to vapourization technology is unique:
- We accommodate a satisfying level of nicotine strength via our proprietary nicotine salts formula.
- We use smart temperature-regulation technology in all our devices to heat the material to an optimal level of vapourization, designed to minimize combustion.
- We make all our devices easy to use to mirror the simplicity that smokers are accustomed to and make switching to vapour products as convenient as possible.
- We use high-quality materials in our devices, including medical-grade plastics and natural flavours to enable a superior experience.
We are constantly researching and innovating to find better ways to meet the needs of existing adult smokers transitioning to vapour products.